The branding for this coffee shop was designed to be a bold departure from the conventional, embracing a unique blend of classic tattoo elements, sarcasm, and playful fun. By infusing the brand with timeless tattoo motifs I sought to evoke a sense of tradition and endurance. The incorporation of sarcasm adds a touch of wit and irreverence, inviting customers to enjoy their coffee with a side of humor. The result is a brand that not only stands out in a crowded market but also creates a memorable and engaging experience for customers. To complement this distinctive identity, we extended the creativity into fun and quirky merchandise, ensuring that every aspect of the coffee shop reflects the irreverent charm that sets it apart.